5 Soft skills for SEO
Search Engine Optimisation, or SEO, is a way of
attracting more visibility to your website. To be able to provide good SEO and
see the results that you want, you need some skills, both hard and soft. While
hard skills are developed through training, courses and practice, soft skills
are easier overlooked, as they are usually found within one’s personality.After studying more websites, like MoZ Blog, Search
Engine Journal and Bruce Clay Blog, I made my own list, with 5 of the most
important soft skills for SEO: communication, social skills/empathy/time
management/prioritization/critical thinking.
Communication
Day-to-day activities are revolving around this
important skill, meaning that both verbal and non-verbal communication should
be clear and concise. This skill is important when talking to colleagues,
potential leads or even existing customers. Communication is indeed the
cornerstone of human relationships!
Social skills/Empathy
As communication, empathy is a key element in
building strong relationships with people. Social skills will ultimately
benefit the business.
Time management
Juggling many activities and projects throughout
the day can sometimes make it impossible to meet deadlines. Therefore, it is
important to know how to manage your schedule in order to succeed. An idea to
have good time management is to create a journal or a To-Do list
Prioritization
Easily associated with time management, this skill
is vital when working within SEO, as it allows you to offer the attention
needed in different matters. This way, all the tasks will be completed, in an
organized and orderly manner.
Critical thinking
It is very important for a person within the SEO
business to be objective and non-biased. This skill allows you to identify
problems, analyse them through your own filter and ask yourself 3 main
questions: What happened – Why “what happened” happened – What we should do
about it. This way, success is guaranteed.
Conclusion
Communication, critical thinking, empathy, time
management and prioritization are 5 of the most important soft skills for SEO!
