Search Engine Optimisation (SEO)
What is SEO?
It all starts with a word or a phrase placed in a search bar! So what does SEO really mean?
When you type what you’re looking for, you get results for that search ranked by Google’s crawlers (bots). That is where SEO comes in!
SEO is the process of making adjustments to your website so that it appears higher on Google for that particular word or phrase.
It’s important to know that 89.71% of the clicks are on links on the 1st Page of Google!
Do you need SEO?
For companies of all sizes, a strong online presence is essential in the current digital era. Whether you own a little family business or a huge international organisation, it’s important for internet users to be able to find you quickly. SEO can help with that.
You want your website to be among the top search results when someone types in a query about your company or sector. Your chances of ranking higher in search engine results pages (SERPs) can be increased by optimising your website for search engines. This can result in an increase in traffic, leads, and sales.
But, SEO is a complex strategy that includes developing high-quality, user-friendly content, optimising your website’s structure and design, and creating connections with other websites in your field. It is not simply about stuffing your website with keywords and generating links. It’s a long-term approach that calls for perseverance, commitment, and flexibility to adapt to various customer preferences and to the changes in search engine algorithms.
Providing value to your users and making it as simple as possible for them to discover you online are at the heart of SEO. It’s about creating a solid online presence that will support your success in the long term!
Here, at CISEO, we have a personalised SEO strategy for any type of business. Whether you are just started trading or you are already having some success, a good marketing strategy can always be considered if you want growth!
SEO vs Paid Advertising. What should you choose?
When it comes to digital marketing, there is no right or wrong. Providing that is done correctly, marketing can change the whole business, taking it to another level. Depending on what you want to achieve, there are 2 main types of digital marketing.
Search Engine Optimisation
Paid Advertising
In summary, the main difference between SEO and paid advertising is that SEO focuses on improving organic search visibility through optimising a website, while paid advertising involves paying for ad placement to reach a specific audience. Both strategies have their benefits and drawbacks and can be used together to achieve optimal online visibility and traffic.
As budgets are tightening and the focus is shifting to the highest ROI (Return on Investment), the interest in SEO is now increasing.
Let's take a look at how Google shows results
This is a SERP – Search Engine Results Page for the keyword ‘invisalign coventry’
Brands we work with
According to a survey by Clutch, 44% of businesses invest in SEO, making it the most popular digital marketing service. Additionally, another survey by BrightLocal found that 97% of consumers search for local businesses online, highlighting the importance of having a strong online presence through SEO.
Also, according to a study by BrightEdge, organic search (which includes traffic generated through SEO efforts) drives 53% of website traffic, while paid search (which includes traffic generated through paid advertising) drives 15% of website traffic. This indicates that SEO can drive more than three times the traffic of paid advertising on average.
Did you know that 53.3% of all website traffic comes from Organic Search?
Companies (B2B) generate double the revenue from Organic Search than from any other channel.Organic Search usage is outpacing growth in other channels.Less options, less stress
Lemon
- Initial Website Report
- Keyword Research & Implementation
- Competitor Analysis
- Technical SEO
- On-Page SEO
- Off-Page SEO
- Local SEO
- Monthly Monitoring and Reporting
- Blog Writing
- Social Media Management
Lime
- Initial Website Report
- Keyword Research & Implementation
- Competitor Analysis
- Technical SEO
- On-Page SEO
- Off-Page SEO
- Local SEO
- Monthly Monitoring and Reporting
- Blog Writing
- Social Media Management
What do you get from an SEO campaign?
Lemon
Lime
- Fixing errors
- Page speed
- Mobile responsiveness
- Content writing
- Content refresh
- Improve website usability
- Photos/videos
- Gather backlinks from relevant websites
- Increase the Authority Score
- Guest posts for your business
- Google My Business optimisation
- Create local content
- Local citations
- Google Analytics data
- Google Search Console data
- Monthly report
- 2 blogs/month
- Written by copywriters, not by AI
- Researched and targeted
- Facebook & Instagram - 2 posts/week each
- Photos, videos & text included where needed
- Reply to messages & engage with your audience
So, how can you tell that an SEO campaign is working?
An increase in sales/revenue is always a good sign. However, having multiple marketing strategies can be hard to track. Log into Google Search Console and look at your website’s performance since you started the campaign. Ideally, you should see an increase in both impressions & number of clicks
Before you commit to an SEO campaign, you need to understand what would be your realistic results and if investing in an SEO campaign is justifiable.
The above examples started from 2-3 clicks per day and in 6 months of SEO, they got to 30 clicks on average per day (40+ on some days).
Out of these clicks, they manage to convert between 5-10% of them into patients thanks to a solid web design focused on converting.
Our SEO process
Free consultation
Initially, we will offer a free consultation together with an initial report to see your website stands and how our personalised strategy can help you grow
Plan
We will listen to your expectations and your needs and after a thorough analysis of your competition, we will come up with the plan
Work
After we agree on the plan, we start improving your website. From here, we will work closely with you to make sure you get the desired results
Growth
We will monitor the results and send you a monthly report to see the growth of your business.
Now, let's talk about Local SEO
What is Local SEO?
Search engine optimization (SEO) is a critical component of any online marketing strategy. But when it comes to local businesses, the game changes a bit. That’s where us, your local SEO agency comes in!
So, what exactly is local SEO? In simple terms, local SEO is the practice of optimizing your website and online presence to rank higher in local search results. This means that when someone searches for a business or service in their area, your business appears at the top of the list.
But how is local SEO different from traditional SEO? Well, traditional SEO focuses on improving your website’s visibility in global search results, whereas local SEO is all about targeting customers in your local area.
Main features of local SEO
So, how does local SEO function in practice? Well, prominence, distance, and relevance are the three main factors. The location of the user, the information provided by the business in relation to the search query, and the company’s general standing in the neighbourhood are all taken into account by Google’s algorithm.
Frequently asked questions - Local SEO
Do I really need a local SEO agency if my business is already ranking well in global search results?
Absolutely! Local SEO is all about targeting customers in your immediate area, so even if you’re ranking well in global search results, you may not be visible to customers in your local community.
How long does it take to see results from local SEO efforts?
It depends on a variety of factors, including the competitiveness of your industry and the level of optimization on your website and other online platforms. Generally, you can expect to see some improvements within a few weeks to a few months.
Can I do local SEO myself, or do I need to hire a professional?
While it is possible to do some basic local SEO on your own, hiring a professional can save you time and ensure that you’re using the most effective strategies. Plus, a professional will have access to tools and resources that you may not have.
Is it right to state that I need a physical office or storefront to use your local SEO agency?
No, not always. You may still improve your web presence for local search results even if your firm is only online or run from home.
What is the price of local SEO?
The scale of the project and the level of competition in your business affect the price of local SEO. While other companies charge hundreds of pounds each month, only for local SEO, we provide comprehensive packages that include local SEO, that start at £250. The easiest way to compare costs and services is to request quotes from several different companies.
How frequently should my GMB profile be updated?
To keep your information current and accurate, you should regularly update your GMB profile. Make sure to update it mainly if you relocate, alter your business hours, or add new services. Also, it’s a good idea to frequently add updates and images to keep your profile interesting and relevant for future clients.
Remember, optimising your online presence for local search results can be a game-changer for your business especially if your targeted customers are from a specific geographic area. By following the best practices of local SEO, you can improve your visibility, attract more local customers and eventually drive more sales and revenue.
Of course, local SEO is just one piece of the thick digital marketing puzzle. To get the most out of your online presence, you should consider other strategies like social media marketing, content creation, and even paid advertising. At CISEO, we’re here to help you navigate the ever-changing world of online marketing and create a customised plan that works for your unique business needs.
So, whether you’re a small local business or a large multinational corporation, don’t overlook the power of your local SEO agency (CISEO). With the right approach and a little bit of patience, you can take your online presence to the next level and reach more customers than ever before.
So... why choose us?
With us, you will feel heard!
We want to attract people and businesses that share the same vision with us. We want to grow, but not without our clients!
With us, you know we have your interest at our hearts. We will carefully listen to your needs and give you recommendations that will be personalised to your business. No more general advices.
If we think there are no ways to improve your business, we will not go forward and take your money. This is not how it works at Ciseo.
Transparent pricing
The prices you see on our website are exactly what you will pay! After we’ve agreed on pricing, it won’t alter unless you request more work that wasn’t priced for or the initial project changes considerably. That means you’ll always know precisely how much you’re paying from the beginning.
Value for money
When compared with other marketing agencies, our prices have proven to be the right choice.
But don’t believe us! Have a look at our competitors too. When you compare lemons for lemons, not apple for lemons, you too will see the value.
No long-term contract
One of the perks that we offer is that we do not require long-term contracts from you! This is a great benefit for your business if you do not want to commit to a long-term agreement, or if you want to test the waters before fully committing to our digital marketing services.
We value flexibility and understand that every business has different needs and goals. By not requiring long-term contracts, we will build trust and establish a good working relationship with you, strictly based on results and quality of service, rather than forcing you to stay through a long contract.
FAQ's - SEO
1. Why is SEO important?
SEO is essential if you want your website to be found online, engage with potential customers, and eventually drive more traffic, leads, and sales. If someone searches for anything related to your business or industry, you want your website to be one of the top results. By optimising your website for search engines, you may increase your chances of appearing higher in search engine results pages (SERPs) and earning more online visibility.
2. How long does it take for SEO to start showing results?
SEO is a long-term approach that calls for persistence and consistency. Due to the time required for search engines like Google to crawl and index your website’s pages, it may take anywhere from a few weeks to a few months before you start to see any real SEO effects. Yet, with continuous work and the appropriate strategies, you may gradually raise your website’s position on the results page and observe a positive trend in visitors and sales over time.
3. Are SEO and PPC the same?
PPC (pay-per-click) and SEO are two different forms of digital marketing. Although PPC involves paying for advertisements to appear at the top of search engine results pages, SEO focuses on improving your website and its content to rank higher on search engine results pages, in an organic way. Both tactics have advantages and disadvantages, and many companies use both SEO and PPC to increase their online presence.
4. What typical SEO errors should you avoid?
Keyword stuffing, publishing duplicate or poor-quality material, ignoring mobile optimisation, and ignoring website usability and user experience are some frequent SEO errors to avoid. Search engine algorithms and best practices should also be kept up to date because they change regularly and have an effect on how well your website performs. You can maximise the potential of your website and be successful in the tough world of online marketing by adhering to ethical SEO methods and being up-to-date with market trends.
5. How often should I change the content on my website for SEO?
The frequency of content updates might vary depending on a variety of factors, including the size and nature of your website, the level of industry competition, and the sort of content you are generating. Therefore, there is no universally applicable answer to this topic. In general, updating your website’s content frequently is a good idea to keep it fresh and relevant, but it’s crucial to concentrate on producing high-quality, meaningful material that will engage, offer value and enlighten your target audience.
6. Do I need to use an SEO service to raise my website's rank?
Although you aren’t required to work with a SEO agency to raise your website’s search engine ranks, doing so could be advantageous, especially if you are new to SEO or lack the time or resources to dedicate to it on your own. An SEO company can assist you in determining and putting into practice the best methods and strategies for your company, monitoring the effectiveness of your website, and making any tweaks to enhance your results. Your particular goals, spending capacity, and resources will ultimately determine if you want to work with an SEO service.
