Ciseo – Web Design & SEO

Search Engine Optimisation (SEO)

What is SEO?

It all starts with a word or a phrase placed in a search bar! So what does SEO really mean? 

When you type what you’re looking for, you get results for that search ranked by Google’s crawlers (bots). That is where SEO comes in!

SEO is the process of making adjustments to your website so that it appears higher on Google for that particular word or phrase.

It’s important to know that 89.71% of the clicks are on links on the 1st Page of Google!

what is seo

Do you need SEO?

For companies of all sizes, a strong online presence is essential in the current digital era. Whether you own a little family business or a huge international organisation, it’s important for internet users to be able to find you quickly. SEO can help with that.

You want your website to be among the top search results when someone types in a query about your company or sector. Your chances of ranking higher in search engine results pages (SERPs) can be increased by optimising your website for search engines. This can result in an increase in traffic, leads, and sales.

But, SEO is a complex strategy that includes developing high-quality, user-friendly content, optimising your website’s structure and design, and cultivating connections with other websites in your field. It is not simply about loading your website with keywords and generating links. It’s a long-term approach that calls for perseverance, commitment, and flexibility to adapt to various customer preferences and to the changes in search engine algorithms.

Providing value to your users and making it as simple as possible for them to discover you online are at the heart of SEO. It’s about creating a solid online presence that will support your success in the long term!

Here, at CISEO, we have a personalised SEO strategy for any type of business. Whether you are just started trading or you are already having some success, a good marketing strategy can always be considered if you want growth!

SEO vs Paid Advertising. What should you choose?

When it comes to digital marketing, there is no right or wrong. Providing that is done correctly, marketing can change the whole business, taking it to another level. Depending on what you want to achieve, there are 2 main types of digital marketing.

Search Engine Optimisation

The process of optimising a website for search engines like Google is known as SEO. Building links from other respectable websites, enhancing website structure and user experience, and producing high-quality content are the main objectives of SEO. Enhancing organic search visibility, or placing higher in search results without having to pay for advertisements, is the aim of SEO.

Paid Advertising

On the other hand, paid advertising entails paying for positioning on search engine results pages (SERPs) or other online venues. Pay-per-click (PPC) ads on Google, social media ads such as Facebook ads, and display ads on websites can all fall under this category. A technique to connect with a specific audience and direct visitors to a website is through paid advertising. Paid advertising can provide some immediate results and more control over messaging, even if it can be more expensive than SEO.

In summary, the main difference between SEO and paid advertising is that SEO focuses on improving organic search visibility through optimising a website, while paid advertising involves paying for ad placement to reach a specific audience. Both strategies have their benefits and drawbacks and can be used together to achieve optimal online visibility and traffic.

As budgets are tightening and the focus is shifting to the highest ROI (Return on Investment), the interest in SEO is now increasing.

Let's take a look at how Google shows results

This is a SERP – Search Engine Results Page for the keyword ‘invisalign coventry’

  • The query that you are typing on Google

  • Other websites where you could find the desired answer, such as directories, social media

  • Paid results

  • Local Pack, a map with the surrounding areas, where you can see thel places on the map

  • Organic results

  • Organic results

  • Another Google feature that helps with common questions & answers on the subject

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Businesses use SEO

According to a survey by Clutch, 44% of businesses invest in SEO, making it the most popular digital marketing service. Additionally, another survey by BrightLocal found that 97% of consumers search for local businesses online, highlighting the importance of having a strong online presence through SEO.

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Traffic brought by SEO

Also, according to a study by BrightEdge, organic search (which includes traffic generated through SEO efforts) drives 53% of website traffic, while paid search (which includes traffic generated through paid advertising) drives 15% of website traffic. This indicates that SEO can drive more than three times the traffic of paid advertising on average.

Key benefits of using SEO for your business

Do you think your business would need any of these?

Improved Visibility

In order to attract more potential clients who are looking for keywords connected to your business, SEO works to raise the rating of your website on search engines. More traffic to your website and more chances to produce leads and more sales may result from this enhanced visibility.

Better ROI

Compared to other forms of marketing, such as paid advertising, SEO is a cost-effective marketing technique that can provide a high return on investment (ROI). SEO generates higher-quality leads and sales since it focuses on customers who are actively looking for goods or services linked to your company, which leads to a better return on investment.

Competitive Advantage

Investing in SEO can give you a competitive advantage over businesses that aren't optimising their websites for search engines. By appearing higher in search results, you can attract more customers and generate more revenue.

Increased Brand Awareness

As more people become aware of your company and the services you provide, improved visibility can result in higher brand recognition. Over time, as individuals grow more inclined to think of your company while looking for goods or services, this raised brand recognition may result in more leads and sales.

Long-Term Strategy

SEO is a long-term approach that will eventually increase website traffic, lead generation, and revenue for your business. While it could take some time for SEO to start producing results, the advantages are long-lasting.


Unlike traditional advertising, which can be more expensive and less targeted, SEO is a more affordable marketing method. Over time, SEO can provide a better return on investment while also saving firms money on advertising expenses.

Our SEO process

Step 1

Free consultation

Initially, we will offer a free consultation together with an initial report to see your website stands and how our personalised strategy can help you grow

Step 2


We will listen to your expectations and your needs and after a thorough analysis of your competition, we will come up with the plan

Step 3


After we agree on the plan, we start improving your website. From here, we will work closely with you to make sure you get the desired results

Step 4


We will monitor the results and send you a monthly report to see the growth of your business.

Now, let's talk about Local SEO

What is Local SEO?

Search engine optimization (SEO) is a critical component of any online marketing strategy. But when it comes to local businesses, the game changes a bit. That’s where us, your local SEO agency comes in!

So, what exactly is local SEO? In simple terms, local SEO is the practice of optimizing your website and online presence to rank higher in local search results. This means that when someone searches for a business or service in their area, your business appears at the top of the list.

But how is local SEO different from traditional SEO? Well, traditional SEO focuses on improving your website’s visibility in global search results, whereas local SEO is all about targeting customers in your local area.

Main features of local SEO

Google My Business
This is a free tool that allows you to manage your business's online presence across Google, including search and maps. Make sure to keep your profile up-to-date and optimized with relevant keywords and photos.
Local Citations
These are mentions of your business's name, address, and phone number (NAP) on other websites, such as directories and review sites. The more consistent and accurate your NAP information is across the web, the better your chances of ranking high in local search results.
On-page Optimisation
This includes optimizing your website's content, titles, meta descriptions, and other elements to target local keywords and phrases.
Positive customer reviews can boost your local SEO ranking, so encourage your customers to leave reviews on platforms like Google My Business, Yelp, and Facebook.

So, how does local SEO function in practice? Well, prominence, distance, and relevance are the three main factors. The location of the user, the information provided by the business in relation to the search query, and the company’s general standing in the neighbourhood are all taken into account by Google’s algorithm.

Frequently asked questions - Local SEO

Do I really need a local SEO agency if my business is already ranking well in global search results?

Absolutely! Local SEO is all about targeting customers in your immediate area, so even if you’re ranking well in global search results, you may not be visible to customers in your local community.

How long does it take to see results from local SEO efforts?

It depends on a variety of factors, including the competitiveness of your industry and the level of optimization on your website and other online platforms. Generally, you can expect to see some improvements within a few weeks to a few months.

Can I do local SEO myself, or do I need to hire a professional?

While it is possible to do some basic local SEO on your own, hiring a professional can save you time and ensure that you’re using the most effective strategies. Plus, a professional will have access to tools and resources that you may not have.

Is it right to state that I need a physical office or storefront to use your local SEO agency?

No, not always. You may still improve your web presence for local search results even if your firm is only online or run from home.

What is the price of local SEO?

The scale of the project and the level of competition in your business affect the price of local SEO. While other companies charge hundreds of pounds each month, only for local SEO, we provide comprehensive packages that include local SEO, that start at £250. The easiest way to compare costs and services is to request quotes from several different companies.

How frequently should my GMB profile be updated?

To keep your information current and accurate, you should regularly update your GMB profile. Make sure to update it mainly if you relocate, alter your business hours, or add new services. Also, it’s a good idea to frequently add updates and images to keep your profile interesting and relevant for future clients.

Remember, optimising your online presence for local search results can be a game-changer for your business, especially if your targeted customers are from a specific geographic area. By following the best practices of local SEO, you can improve your visibility, attract more local customers, and eventually drive more sales and revenue.

Of course, local SEO is just one piece of the thick digital marketing puzzle. To get the most out of your online presence, you should consider other strategies like social media marketing, content creation, and even paid advertising. At CISEO, we’re here to help you navigate the ever-changing world of online marketing and create a customised plan that works for your unique business needs.

So, whether you’re a small local business or a large multinational corporation, don’t overlook the power of your local SEO agency (CISEO). With the right approach and a little bit of patience, you can take your online presence to the next level and reach more customers than ever before.

What our clients say

Working with Marius and his team for our website setup was a positive experience. They delivered a commendable job, showcasing professionalism and efficiency. I highly recommend them for anyone seeking reliable and skilled website services.
Res MiRes Mi
16:29 21 Jan 24
Ciseo created a website for my dental practice Much Hadham Dental Care. Marius provided us with a website which sleek visuals, amazing videos, superbly userfriendly and functional to our patients. Marius captured ours. Ethos and aspirations and created our website which truly reflects the heart of our practice. Through out the process, he was patient with out instructions and changes, and delivered the website in two weeks. We currently receive loads of compliments from our website visitors. Thank you so much, Marius!
Irfan KhokharIrfan Khokhar
11:42 21 Jan 24
Marius built me an amazing website for my Dental Practice. He worked quickly, efficiently and was very good even with delays in approval on my end. He understood the industry and was able to tailor the website to meet the needs of the business. He was polite and considered in all communications and I can genuinely recommend his services.
Seamless experience from start to finish. Was always supportive with our vision and always offered insightful feedback based on their own experiences. Thoroughly recommend Marius and the team at Ciseo and look forward to working with them for the foreseeable future.
Lauren FisherLauren Fisher
15:58 09 Dec 23
Very impressed with not just the content but Marius went over and above to incorporate our specific advice and brand styles, nothing was too much trouble. Looking forward to what’s coming next, would highly recommend
Nazneen VanatNazneen Vanat
11:39 09 Dec 23
Always so so helpful and available for a chat to solve all queries! Marius goes above and beyond at silly hours even and is always willing to help! Looking forward to seeing our new website which will definitely see our business grow! Thank you so much!
Sarah HemmingsSarah Hemmings
15:31 18 Aug 23
I can’t recommend Marius enough, his work was incredible and he really made our vision come to life. He made the whole process really straight forward and he kept us updated at every step. He understood our need to get the website done quickly and he often had things done and up on the site in the time it took me to open the page! We couldn’t be happier with the end result, it more that exceeds our expectations. Thank you, Marius!
Tanya ReidTanya Reid
08:39 18 Aug 23
Marius is amazing! What a wonderful experience working with someone who just ‘gets it’. He really understood our needs, created a website that exceeded all our expectations and his work ethic is second to none. Honestly, cannot recommend him highly enough. We’d give him 6 stars if we could! Thank you Marius!
The DentalistThe Dentalist
17:54 26 Jul 23
Great team to work with
Dana ChivuDana Chivu
05:42 27 May 23
great web design. the collaboration with CISEO was straightforward and professional?
Diana PetreDiana Petre
10:23 26 May 23
I definetly recommend. The web design service was very fast and professional.
Ilie MihaelaIlie Mihaela
08:41 26 May 23
Thanks for your web design service. The website ended up great. would recommend
Piotr LeszkiewiczPiotr Leszkiewicz
19:41 23 May 23
My experience with the CISEO team (Marius and Ralu), has been great! They have done an exceptional job refreshing my website.
Liliana CristeaLiliana Cristea
07:12 10 May 23
Overall, my experience with CISEO in terms of user experience was highly positive. They demonstrated a strong understanding of my principles and effectively applied them to their website designs. I had a responsive design, fast loading speed, visual appeal, user-friendly forms, well-presented content, and accessibility considerations all contributed to an excellent user experience. I recomand!

Look at this local SEO example

seo results

This is one of our clients who opened a dental practice in March 2023. We focused on local SEO, as the main objective of the practice is to bring local clients. The growth shown happened in only 3 months!


1. Why is SEO important?

SEO is essential if you want your website to be found online, engage with potential customers, and eventually drive more traffic, leads, and sales. If someone searches for anything related to your business or industry, you want your website to be one of the top results. By optimising your website for search engines, you may increase your chances of appearing higher in search engine results pages (SERPs) and earning more online visibility.

2. How long does it take for SEO to start showing results?

SEO is a long-term approach that calls for persistence and consistency. Due to the time required for search engines like Google to crawl and index your website’s pages, it may take anywhere from a few weeks to a few months before you start to see any real SEO effects. Yet, with continuous work and the appropriate strategies, you may gradually raise your website’s position on the results page and observe a positive trend in visitors and sales over time.

3. Are SEO and PPC the same?

PPC (pay-per-click) and SEO are two different forms of digital marketing. Although PPC involves paying for advertisements to appear at the top of search engine results pages, SEO focuses on improving your website and its content to rank higher on search engine results pages, in an organic way. Both tactics have advantages and disadvantages, and many companies use both SEO and PPC to increase their online presence.

4. What typical SEO errors should you avoid?

Keyword stuffing, publishing duplicate or poor-quality material, ignoring mobile optimisation, and ignoring website usability and user experience are some frequent SEO errors to avoid. Search engine algorithms and best practices should also be kept up to date because they change regularly and have an effect on how well your website performs. You can maximise the potential of your website and be successful in the tough world of online marketing by adhering to ethical SEO methods and being up-to-date with market trends.

5. How often should I change the content on my website for SEO?​

The frequency of content updates might vary depending on a variety of factors, including the size and nature of your website, the level of industry competition, and the sort of content you are generating. Therefore, there is no universally applicable answer to this topic. In general, updating your website’s content frequently is a good idea to keep it fresh and relevant, but it’s crucial to concentrate on producing high-quality, meaningful material that will engage, offer value and enlighten your target audience.

6. Do I need to use an SEO service to raise my website's rank?​

Although you aren’t required to work with a SEO agency to raise your website’s search engine ranks, doing so could be advantageous, especially if you are new to SEO or lack the time or resources to dedicate to it on your own. An SEO company can assist you in determining and putting into practice the best methods and strategies for your company, monitoring the effectiveness of your website, and making any tweaks to enhance your results. Your particular goals, spending capacity, and resources will ultimately determine if you want to work with an SEO service.

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